What's The Deal With the Bland Re-brand?
Some of the most iconic consumer product packages have gotten a makeover this year and we have heard a lot of people discussing it. There has been much feedback, both good and bad about the new logos and packaging of some notable products such as Tropicana, Pepsi, Shredded Wheat, Taster's Choice, (the list goes on). So, what's the deal? It's an interesting question and one that we believe is closely tied to consumer and community psychology.
One explanation is due to the current economic climate. Major brands are trying to appeal to the thrifty shopper by appearing more generic. These new package designs do away with the snazzy, overly-photoshopped graphics and opt for a more subtle design aesthetic that makes them appear more like a their cheaper store brand counterparts.
Another reason may be the design trend (recently illustrated by the campaign poster of President Obama) towards strong, clean graphics that portray a clear message to the public without all the distracting mumbo-jumbo and rhetoric.
Whatever the reason, we are glad people are bringing the topic of graphic design to the table (literally). We would love to hear your thoughts...drop us a line and let us know what you think.
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